At last a shoehorn you can carry with you all the time. You can easily put it among your credit cards. The shoecard is the same size as a credit card and works as a shoehorn. The shoehorn is designed with flaps on each side so it will not slide into the shoe. It shapes along with your foot and you can easily retrieve it from the shoe. Very practical, easy and comfortable to use. The shoecard opens great advertising opportunities for companies that want to market themselves. The card can carry important information about the company, such as phone numbers, e-mail addresses, advices for shoemakers etc... It can even be used combined as a magnetic key for hotels with a magnetic stripe. This spectacular shoehorn will always be within reach in your wallet and will always attract the attention of people who have never seen it before.